Rio Galeão Airport— No Preset Script
Revealing the human side of a major Latin American hub
Odebrecht Transport and Singapore's Changi Airports, in partnership with Brazil's Infraero, assumed responsibility for the operation of Galeão International Airport in Rio de Janeiro. The brand strategy was to unite the international standard of this airport with the Rio tropical soul and bring back it’s pride to be the main gateway into Brazil. A strategy that should be recorded in proprietary photographs.
To allow a closer bond between passengers and the brand, we decided to capture the human aspect of the airport with it’s scenes and real people in the day to day operation, leaving aside produced style photographs.
Five days of photo sessions and hundreds of images to select the ones that best represented the new era of Rio Galeão: more human, close and personal.