We traveled across 14 countries on six continents to create a strategic visual library capable of expressing the global scale and human dimension of Vale – a Brazilian global mining company whose operations connect people, cultures and territories across the world.
Rather than simply documenting operations, infrastructure and territories, the project sought to reveal what is often invisible: the relationships between people and places, the cultural nuances surrounding each operation, and the energy connecting a global organization across profoundly different realities.
The result was a distinctive and coherent visual asset designed to strengthen Vale’s communications and global brand perception.
Cotton Brazil, the leading representative body of Brazil’s cotton industry, identified that its corporate visual library had become outdated, fragmented, and overly technical in nature. The existing imagery no longer reflected the strategic relevance, sophistication, and forward-looking vision of Brazilian cotton in the global landscape.
The challenge was clear: to represent a complex, large-scale corporate system with visual cohesion, a contemporary language, and the ability to transcend technical documentation—creating imagery capable of communicating values, culture, and purpose.
The approach was to develop a body of work that translates the relationship between territory, people, technology, and time—revealing Brazilian cotton as a living, sophisticated, and sustainable system.
More than documentation, the project established a more refined, human, and strategic visual perception of Brazilian cotton.
Brazil’s coffee revolution is shaped by identity, origin, sustainable practices, diversity—and, above all, exceptional quality.
Fourteen coffee-growing regions across the country have earned Geographical Indication status, recognizing the singular qualities of each terroir. This certification ensures traceability from plant to cup while revealing the dedication, knowledge, innovation and craftsmanship of thousands of coffee growers.
Spanning generations, these stories come together in The Brazilian Coffee Revolution — Geographical Indication Regions, a book that celebrates this defining moment through a photographic and sensory journey.
The time has come for Brazil to be recognized not only as the world’s largest coffee producer and exporter, but also as the origin of some of the finest coffees in the world.
Created across farms in Brazil and Argentina, this project was conceived as more than a record of agricultural operations. With extensive creative freedom, I explored the unexpected situations, gestures and human interactions that shape everyday life in the field—revealing a world that exists beyond crops, machinery and technology.
The result was a distinctive strategic image library that brought together KWS’s global expertise in research and innovation with the knowledge, character and traditions of the people who bring agriculture to life.
Designed to serve multiple communication needs over time, several of these photographs were later licensed by KWS headquarters in Germany for use in global advertising campaigns—demonstrating their ability to transcend their original context and become enduring visual assets for the brand.
On the one hand, the YMCA of Metropolitan Los Angeles is all about serving the greater community. On the other hand, the “Y” is about individuals—each and every one of them who discover in their neighborhood YMCA a place to be active, to be involved, and to enjoy life. To capture these genuine moments required not only a documentary approach but also a selective eye—interpreting our subjects’ emotions and the whole of their YMCA experience in a single, telling image.
As a worldwide provider of sustainable solutions for our planet, Tetra Tech has—by its very nature—a complex story to tell. Interpreting that story—making it relevant to our everyday lives—has been even more challenging. Our solution for the company’s 2007 annual report: to reveal the unexpected connections between our lives, our environment, and Tetra Tech’s role in improving both.
And yet to truly accomplish this—revealing the long-term impact of the company’s work in communities all across this country—we chose to forego any pre-determined visual script. Rather, I wanted to bring an intuitive eye to the project, discovering those connections for myself and often in the least likely of places.
Inhotim is one of the largest outdoor contemporary art museums in the world, with more than 80 sculptures and several galleries and pavillions spread over 140 hectares, among emerald green mountains in a place of Minas Gerais, in southeastern Brazil, 70 kilometers from capital, Belo Horizonte; It is also a huge botanical garden with ponds, unique pieces and a collection of 800 different types of palm trees.
The experience of Inhotim is largely associated with the development of a spatial relationship between art and nature, which enable artists to create and exhibit their works in unique conditions. The viewer is invited to walk through gardens, forests landscapes and rural environments, losing himself between lakes, trails, mountains and valleys, establishing an active living experience of the space.
New projects are opened periodically, including site-specific works and monographic and thematic cutouts of the collection, making the Inhotim a place in continuous transformation.
Agency: Cause Brasil
The Center for Innovation in Brazilian Education (CIEB) is an association that seeks to promote a culture of innovation in public education, stimulating an ecosystem that generates effective innovations so that each student reaches his full learning potential.
To show the amazing work of CIEB, I spent two days in São Paulo at the municipal schools Presidente Campos Salles and Amorim Lima, the latter considered a model with students of various social classes and visited by education professionals from various countries. In this immersion, spontaneous scenes of the day-to-day life of these schools were photographed, without my interference in the scenes. The result was authentic images, with genuine emotions of these children in the school environment.
As we traveled through the places surrounding Vale’s operations around the world, the project began to reveal something beyond its original scope.
Landscapes, cities, cultures and everyday encounters became part of a broader visual narrative about Vale’s global presence and its relationship with people and territories. What began as the creation of a strategic image library evolved into an invitation to look further—to recognize the contrasts, connections and unexpected moments found along the way.
Selected photographs were brought together in Encounters, a limited-edition art book created for investors, business partners and key stakeholders. The publication extended the value of the visual assets beyond corporate communications, transforming them into a lasting expression of the organization’s global identity.
Odebrecht Transport and Changi Airports, in partnership with Infraero, took over the operation of Galeao International Airport in Rio de Janeiro in 2014. The brand strategy was to unite the international standard of this airport with the Rio soul and bring back it’s pride to be the main gateway into Brazil. A strategy that should be recorded in proprietary photographs.
To allow a closer bond between passengers and the brand, we decided to capture the human aspect of the airport with it’s scenes and real people in the day to day operation, leaving aside produced style photographs.
Five days of photo sessions and hundreds of images to select the ones that best represented the new era of Rio Galeao: more human, close and personal.
The Art-Rio fair is considered one of the major art events in the world. It involves national and international galleries and receive over 50,000 visitors.
In July 2014, Dupla Design invited us to develop an image bank that could show public interaction with the space and the art works in a spontaneous and poetic form.
We adopted an intuitive look, exploring the relation person-art in every gesture. In order to not interfere in people's behavior and give a more unique tone to the photos, we used only natural light.
The result was images filled with imagination, feeling and reflection. Like art.
Published in Brazil by Bei Editora, Da Ervilha ao Piselli traces the epicurean journey of restaurateur Juscelino Pereira—from his fruitless attempt to grow the world’s sweetest peas to his fruitful success as founder of São Paulo’s celebrated restaurant, Piselli. Like the peas he so lovingly tended, Pereira’s story is an organic one—growing naturally out of his love for great food.
Likewise, to capture the true essence of the man, the photography also needed to develop organically—tracing Pereira’s roots from the countryside of Brazil, to the vineyards of Italy, to his eventual place at the table among his country’s greatest restaurateurs.
In order to encourage entrepreneurship, support small businesses and stimulate local development in underprivileged areas of the states of Minas, Sebrae joined the federal program Territories of Citizenship.
The goal was to capture 16 situations to represent the four program pillars and illustrate the publication "Territories of Citizenship: stories of transformation through entrepreneurship."
Limited time. Two cities a day. A total of 5,000 km traveled through humble areas and poor travel conditions to portray small entrepreneurs in their work environments.
From simplicity we tried to extract a visual richness to tell the story of a people.
Six havens at the seashore, six lifestyles, six lush landscapes, six (thousand) colors, aromas and flavors, six exclusive spots among forests, palm trees and the beach. Villages of Jeribucaçú, six stars.
This was the concept of the book to portray the place where a unique real estate project will be implemented in the region of Itacaré, Bahia.
In order to encourage the inclusion of children with visual and mental disabilities in society, Stevie Wonder Foundation invites musicians to teach music and dance to these children.
In order to create images that would authentically portray the magic of such a great cause, I chose to use only ambient lighting and to interfere as little as possible in the dynamics of activities. Gradually I gained the confidence of the children and was able to capture some magical moments.
Mendes Júnior Trading & Engineering S.A. is engaged in construction, industrial and electro-mechanical assembly, venture management, trade, export, and import activities in Brazil and internationally. The company operates in Infrastructure, Industrial, and Oil and Gas segments, building highways, bridges and viaducts, railways, airports, hydroelectric power plants, ports, subway systems, industrial facilities and many other infra-structure projects.
We were invited by the prestigious Brazilian design firm Greco Design to produce the images for an important presentation celebrating 60 years of the foundation of Mendes Junior.
Volkswagen Magazine is published in 12 countries and the Brazilian version is edited by New Content. In both printed and online versions, it relies on the storytelling concept, revealing stories of interesting characters in their urban or rural adventures across Brazil.
For the last issue of the magazine, I made a trip with journalist and writer Leandro Narloch, aboard the Volkswagen pick-truck Amarok, along a historical route in the mountains of Minas Gerais, used to transport gold during the seventeenth and eighteenth centuries when Brazil was colonized by Portugal.
This project was born from the desire to record unexpected moments of architecture and their authors. Frank Gehry and Oscar Niemeyer are the first subjects of this project due to their relevant connection to the architectural context of the country where I lived for 18 years and the one that I was born. This project is still unfinished.
