Odebrecht Transport and Changi Airports, in partnership with Infraero, took over the operation of Galeao International Airport in Rio de Janeiro in 2014. The brand strategy was to unite the international standard of this airport with the Rio soul and bring back it’s pride to be the main gateway into Brazil. A strategy that should be recorded in proprietary photographs.
To allow a closer bond between passengers and the brand, we decided to capture the human aspect of the airport with it’s scenes and real people in the day to day operation, leaving aside produced style photographs.
Five days of photo sessions and hundreds of images to select the ones that best represented the new era of Rio Galeao: more human, close and personal.