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Marcelo Coelho Fotografia
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From peas to Piselli – the story of Juscelino

Published in Brazil by Bei Editora, Da Ervilha ao Piselli traces the epicurean journey of restaurateur Juscelino Pereira—from his fruitless attempt to grow the world’s sweetest peas to his fruitful success as founder of São Paulo’s celebrated restaurant, Piselli. Like the peas he so lovingly tended, Pereira’s story is an organic one—growing naturally out of his love for great food.

Likewise, to capture the true essence of the man, the photography also needed to develop organically—tracing Pereira’s roots from the countryside of Brazil, to the vineyards of Italy, to his eventual place at the table among his country’s greatest restaurateurs.

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